Marketing Management Case Analysis Metabical Coursework

Marketing Management Case Analysis Metabical - Coursework Example Prior to putting together the dynamics of the marketing plan, all the alternatives of positioning and setting up the USP of the brand will be discussed in detail and analyzed and the best alternative will be selected around which, the marketing plan will be created. The marketing plan would include the Marketing Objective, target market analysis and demand forecast, and the communication plan (the Marketing Mix: 4 P’s) will be set for Metabical. Keeping the external and internal factors in mind, a Contingency Plan will be set which will include all the possible hindrances and unforeseen events which the business could face. The end of the report will have control and procedures which will explain how the marketing activities will be monitored and measured. Situational Analysis Internal Analysis: Metabical has Food and Drug Administration’s approval as being an effective weight-loss drug amongst its competitors. It is claimed by the company’s Chief Marketing Offic er Bernard Long that Metabical is a new and improved version of all the other drugs for weight-loss in the market with dramatically reduced side effects. ... This way, the drug even controls the diet of the consumers. External Analysis: The market for drugs like Metabical is a lucrative one. Nearly 65% of the adult population of the United States is considered as overweight. Out of this 65%, the segments of those who are in between the BMI of 25 and 30 is a virgin market which is not targeted by any drug. Even in this market, there was only one drug called Alli which was approved as an Over-the-Counter (OTC) for weight-loss by the Food and Drug Administration. However, this drug was only a lighter version of a heavier drug called Xenical and also had strong side-effects. Because of these concerns, the drug industry went through perusal by the FDA and a dietary supplement ephedra was banned owing to reported cases of sudden cardiac arrests and other life threatening dangers of the side-effects caused by these drugs. Metabical on the other hand, is FDA approved and is also tested for its effects with the conclusion that Metabical has light side-effects as compared to its competitors. Besides the drugs in the market, there were also herbal dietary solutions available which needed no regulations. However, these were less effective and required strict diet control whereas, Metabical being a drug itself, could produce better results in 12 weeks time. With a green signal from the FDA, Metabical therefore is ready to enter the market and launch a fully fledged campaign for not only the consumers, but for businesses and doctors as well as it is a prescription drug. This channel available to market Metabical presents a strong opportunity to itself and an edge amongst the competitors which impose high risk side-effects. Research shows that the market of Metabical lies aound 12% of the total

Rubrics In Evaluating Student Works Case Study Example | Topics and Well Written Essays - 1750 words

Rubrics In Evaluating Student Works - Case Study Example The author citing (Nitko, 2001) (Moskal, 2000) said, " A holistic rubric requires the teacher to score the overall process or product as a whole, without judging the component parts separately. In contrast, with an analytic rubric, the teacher scores separate, individual parts of the product or performance first, then sums the individual scores to obtain a total score." Mertler, (2001) citing Chase (1999) suggested that holistic rubrics are customarily utilized when errors in some part of the process can be tolerated provided the overall quality is high. He cited Nitko (2001) further said that the use of holistic rubrics is probably more appropriate when performance tasks require students to create some sort of response and where there is no definitive correct answer Hence when talking of overall quality holistic is preferable aside from somewhat quicker scoring process than the use of analytic rubrics (Mertler, 2001, citing Nitko,(2001). This is basically due to the fact that the teacher is required to read through or otherwise examine the student product or performance only once, in order to get an "overall" sense of what the student was able to accomplish (Mertler, 2001). Mertler, 2001 citing Nitco ( 2001) prefers the use of analytic rubrics when fairly... it ( 2001) prefers the use of analytic rubrics when a fairly focused type of response is required, that is, for performing tasks in which there may be one or two acceptable responses and creativity is not an essential feature of the students' responses. He also suggested the use of the same in making an assessment on a multidimensional level. A rubric measures performance and measuring performance is just one of the functions of a teacher hence prior to design a specific rubric, a choice scoring holistically or analytically must be made.

Compare or Contrast two buildings Essay Example | Topics and Well Written Essays - 1000 words

Compare or Contrast two buildings - Essay Example B. Ariel Rios Federal Building’s sweeping facade. III. Subtle Artistic Design. A. U.S General Services Administration Building’s Indiana limestone facing. B. Ariel Rios Federal Building’s limestone clad. Outline Page Neo-Classical Architecture Thesis: U.S General Services Administration Building and Ariel Rios Federal Building showcase massive architecture, uncluttered appearance, and subtle artistic design comparing two samples of America’s Neo-Classical architecture. I. Massive Architecture defines U.S General Services Administration Building’s E-shaped configuration, and Ariel Rios Federal Building’s semicircular facade reflecting Neo-Classical architecture. A. U.S General Services Administration Building’s E-shaped configuration encompasses large courtyards promoting free airflow. B. Ariel Rios Federal Building’s Semi-circular facade entails monumental columns and dentils supporting the building. II. Uncluttered Appearance e laborates U.S General Services Administration Building’s organized flat and long facade and Ariel Rios Federal Building’s sweeping facade detailing the building’s commanding presence. A. ... A. U.S General Services Administration Building’s Indiana limestone facing covering the whole of the building’s exterior. B. Ariel Rios Federal Building’s limestone clad enables sculptures and carvings to be curved onto the exterior. Essay Neo-Classical Architecture Introduction Neo Classical architecture is an architectural style derived from classical Greece and Rome; though a common style in American Capitols, it derives from Andrea Palladio, an Italian architect. Neoclassical architecture focuses more on the walls than the sculptural volumes because it focuses more on having a commanding presence. Its planar features are usually autonomous and individually articulated features. Though some of these buildings are known to have domed roofs, not all of have this feature; some have flat and horizontal roofs. For example, U.S General Services Administration Building and Ariel Rios Federal Buildings showcase massive architecture, uncluttered appearance, and subtle artistic design comparing two samples of America’s Neo-Classical architecture. Massive Architecture defines U.S General Services Administration Building’s E-shaped configuration, and Ariel Rios Federal Building’s semicircular facade reflecting Neo-Classical architecture. For example, U.S General Services Administration Building’s E-shaped configuration encompasses large courtyards promoting free airflow. The E-shaped configuration allows for natural lighting because of the amount of glass covering the wall surface. The E-shaped configuration allows for cooling breezes in the offices because the open spaces allow for free flow of air in the courtyards. The natural lighting enters the building because the wall surface on the street

Literacy Information Influences Leadership Essay

Literacy Information Influences Leadership - Essay Example Do students ever check the accuracy of information they gather from dictionary.com, or about.com etc? Students simply search websites for information, with no sincere or serious thoughts about its accuracy, usefulness and applicability in their life. Information literacy is not just searching for information and finding them from easier sources, but applying them for professional or educational purposes. Information literacy greatly influences peoples’ scholarship, practice and leadership in any profession. A scholar is one who has knowledge and ability to apply it for a specific purpose. It’s widely believed that websites and e-libraries provide more convenient ways to researchers to access wide range of information, but they are very less likely to be information literate. This is a reason why information becomes obsolete very sooner in today’s; contexts. Information literacy is to be promoted at various educational levels in order to make learners and others i nformation competent. As Turusheva (2009, p. 127) pointed out, information competence occurs when a person is skillful in determining the size of necessary information, using information effectively, evaluating the information and its sources critically, developing own knowledge base, using the information for goal’s achievements and using the information ethically. These criteria aren’t generally found in today’s university learners and researchers and therefore they are less likely to be information literate. As and when they are not information literate, their processional leadership and educational scholarship can never be positively influenced. Turusheva’s (2009, p. 127) study concluded... This essay stresses that information literacy is to be promoted at various educational levels in order to make learners and others information competent. As Turusheva pointed out, information competence occurs when a person is skillful in determining the size of necessary information, using information effectively, evaluating the information and its sources critically, developing own knowledge base, using the information for goal’s achievements and using the information ethically. These criteria aren’t generally found in today’s university learners and researchers and therefore they are less likely to be information literate. As and when they are not information literate, their processional leadership and educational scholarship can never be positively influenced. Information, knowledge and intellectual capital are most valuable and powerful assets. These make people scholars or leaders to be fit for certain workplaces. In order to achieve this goal, information literacy needs to be effectively promoted at educational levels. There are many different suggestions on how to increase the efficiencies of today’s information literacy. This paper makes a conclusion that finding information has never been easier than today, but information never has become obsolete as quickly as it happens today. Universities and other educators require information literacy today more than ever before. This piece of research paper attempted to explain information literacy and how it influences scholarship in education and leadership in professions.

Effetive communication in radiotherapy Essay Example | Topics and Well Written Essays - 2000 words

Effetive communication in radiotherapy - Essay Example These are expressing of concerns, checks and understanding, asking of questions and presentation of detailed information (Wilmet, 2007). For all these components to be achieved, the patient needs to put in extra effort and to fully cooperate. The quality of the communication provided in cancer care improves when the radiotherapists tend to the individual cancer patient needs. Patients can clearly contribute to this individualized care by expressing their preferences as well as needs clearly (Webster, 2000). Effective communication in the radiotherapy setting enables the collating of information hence making audit virtually possible and enhancing onward flow of data to cancer registries. It helps the radiotherapy staff to uphold teamwork. This will enhance a detailed discussion between physicians, surgeons, radiologists, pathologists and oncologists about the clinical factors that are relevant to decision making. This will therefore benefit patients in the treatment of radiotherapy due to their high considerations. The manner in which health care professionals do communicate with patients through the application of health and social care services highly affects the way in which the patients do experience the treatment. Good communication facilitates earlier diagnosis of cancer ailments. Early diagnosis can lead to better and efficient treatment of the cancer in the patient. This will ultimately help to avoid deaths that are usually occasioned by late diagnosis of the cancer ailment in p atients. It reduces emergency admissions of cancer patients. It also improves self-management of radiotherapists on the patient. Effective communication is also important in reducing inequalities in access and provision of care among the cancer patients (Royal College of Radiologists, 2008). It enables the patients to return to their normal life activities as soon as possible after the diagnosis of the treatment of cancer. It also encourages patients and radiotherapists to

Memo of Advice to Mr. US on Taxation System Case Study

Memo of Advice to Mr. US on Taxation System - Case Study Example The tax rates are applied to taxable income which is arrived after deducting all expenditure incurred by the individual as specified in IRS. Every US citizen (Mr.US) working and residing abroad is bound to report income from sources outside the United States under Form 1099 from foreign payer (Publication 525, 2010). According to Arnold and McIntyre (3) individuals confront serious risks of having to pay excessive levels of tax as Mr. US being citizen of US and resident of UK may have to deal with tax laws of both countries. However dual residence problems are generally resolved through the tie breaker in tax treaties between the two countries i.e. US and UK. Mr.US can be benefited from the double taxation treaty which follows the OECD Model Tax Convention. Mr. US shall file a report of Foreign Bank and Financial Accounts (FBAR) as his account is maintained by foreign organization in Mauritius, a labor agency which contracts the services of Mr. US to Newco in London for the period of five years. Tax Exchange Information Agreements between US and UK are incorporated in Double Taxation Treaty and Mr. US will have to comply with the double taxation treaty of filing the FBAR reports and paying income tax for his income earned for his services. Similarly, Labor Agency in Mauritius will pay taxes for its income from UK in Mauritius as well as United Kingdom as per the double taxation treaty existing between these two countries. As evident from the case study, Mr. US could face dual source issues arising through varying definitions in tax jurisdictions i.e. in US and UK. Mr. US may seek tax exemption within double taxation treaty between United States and United Kingdom. Mr. US may claim tax deduction in double taxation through exemption, credit or tax deduction through structured finance and possible exemptions in form of dividends and capital gains (Arnold and McIntyre,Ch. 15). It is informed that many tax jurisdictions do not grant deductions for future risk loss o r contingency provisions while some countries permit deduction for pension provisions. Mr. US shall get tax exemption from pension provision granted by Mauritius broker firm. The Mauritius broker company intends to open a discretionary trust in favor of Mr. US family owned by Mauritius firm. It is mentioned that shareholders dividends do not in any legally relevant sense arise in the taxing state which means the taxation belongs to the country to which the corporation belongs, i.e. Mauritius where the firm will be established (Arnold and McIntyre,Ch.3 53). The discretionary trust, where the remaining $225k have been diverted will be paid by the trust wholly under double taxation treat between two countries; United States and Mauritius, as the residence of trustees is in US while the trust is incorporated in Mauritius (Arnold and McIntyre,Ch.1, 21). Works Cited Arnold Brian J and McIntyre Micheal J International Tax Primer, Chapter

Who is responsible for the sexual activities , the woman or the man Essay

Who is responsible for the sexual activities , the woman or the man - Essay Example ue that the responsibility for sexual activity lies solely with the woman, others feel that it lies with the man and yet others maintain that it lies with both partners. Julia Serano, for instance, maintains that women must take some responsibility for the way men behave. He argues that if women do not reward men love or sexual relationships, then men will become bad boys (Serano 16). This paper will first attempt to explore whether Serano is guilty of blame shift in light of sexual activity. Secondly, it will examine how responsible men and women are in sexual activity. Serano’s argument that women must take some responsibility for the way men behave has met serious opposition from many women who feel that men should be held responsible for their actions. Nevertheless, Serano’s assertions appear to reflect the reality in the contemporary society. This is because the behavior of a majority of men are shaped by how they are treated by their women. This means that if the women fail to fulfill the obligation conferred upon them by rewarding their men with love or a satisfying sexual relationship then the man will most likely not behave in the right way as emphasized by Evans (33). Love and sex are very crucial elements in any marriage and must be fulfilled by both partners (Hek and Hoggart 16). In this regard, men are expected to show love to their wives and be ready to play sex when need be. On the other hand,women, are ought to show their husbands love and reward them with sex for enjoyment and for procreation. However, just as Serano noted, a woman mostly takes the greater responsibility of their partner’s behaviors with regard to love and sex (Serano 21). In this regard, Hek and Hoggart note that men who are loved by their wives and rewarded with a good sexual relationship tend to become good men and stick to their relationships as opposed to seeking love and sex out of wedlock (18). In addition, such men also tend to show greater responsibility in the