Consumers Perceptions of Global and Local Brands Dissertation

Consumers Perceptions of Global and topical anesthetic Brands - Dissertation ExampleFor consumers, the international reputation provides a more satisfying element and they find to make it some extra money worthy for orbiculate brand whereas for companies, global brands enhances market sh atomic number 18, market position, and node base with a push in the profits. With the increase of more and more global brands and the expansion of global brands in different parts of the world, customers are in different parts of the world are feeling to buy more global brands. Customers perceive that the quality of the products offered by global brands are far more in comparison to the quality of the products offered by different local firms and therefore they are more abandoned to buy products that are purchasable globally rather than only in the local region. The preference of global brands over local brands have increased rapidly in developing countries as well at bottom the consumer go ods industry, people from developing countries find global consumer brands more trustworthy and environmental friendly than local brands. This has allowed international companies to expand their operations in the developing countries and gain huge profits from this diverse market. There are several factors that influence the buying decision of an individual and the marketing managers of global brands identify and analyse these factors and because by focusing on these factors they are able to win the battle against different local brands available in different parts of the world.